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Bing and Google Take More From Yahoo

Last updated 6 years ago

In the latest comScore report, Google continues its search domination as Bing edges up a bit at the expense of Yahoo.  Online search which leads to website visits through search engine optimization and pay per click advertising continue to happen at record pace.

“17.6 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.7 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.4 billion, Ask Network with 535 million (up 2 percent) and AOL, Inc. with 266 million. [comScore]

What I find ironic is the Bing-Yahoo partnership where Yahoo serves Bing powered ads on their networks.  Now Bing is taking some of their search traffic away.  What a strange world this online space is turning out to be.

Yahoo recently turned 17.  Do you see them making it to 20 with their current business model?  Do you think Google OR Bing will continue to cannibalize Yahoo’s search traffic moving forward?  What is your search engine of choice?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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