Display advertising, THINK Banner Ads, is a very effective way to brand your business, product, logo, service or IDENTITY online. Recently that shift in display advertising budgets has been going to social media and for good reason. Facebook, Twitter, and LinkedIn are where consumers and business owners spend a lot of their time so it makes perfect sense you would want to brand your product or service there, right?
“Findings from advertising industry research firm Advertiser Perceptions shows they are gaining confidence when it comes to display ad buying on social networks.
More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months. In comparison, less than a third (31%) planned to boost display ad spending on ad networks and exchanges, and just 29% expected to do so on publisher sites.”
So, the big question is this! Will you break out of your “comfortable” routine and add display advertising to your online marketing arsenal, put additional funds towards it or shift monies from more traditional marketing (READ: TV, Radio and Print) to be part of the social media revolution?
“eMarketer estimates US online display ad spending will grow 24.1% this year to $15.4 billion.” Your competitors are going there and consumers are already there so I would argue you can’t afford NOT to be part of the conversation.
The question is, will you?
What has been your experience with display advertising? What metrics did you use to judge its effectiveness? Are you running ads on Facebook? How is that going?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Get more eMarketer facts at http://www.emarketer.com/Article.aspx?R=1008926