We all know online advertising has dramatically transformed the way consumers consider brands, hence, their buying process. And now, with the popularity of social media branding, the consumer buying process has experienced an all-time shift in its configuration:
Through this new structure, a typical consumer is directly influenced by social media branding. Let me give you a basic illustration to demonstrate this transformation. Let’s say I’m looking for a reputable local auto repair store, so I go on Facebook and Twitter to ask my friends who they recommend and why. Afterward, once I decide to take my car into my selected auto repair store, I “like” them on Facebook and continue to check out their status updates and special promotions in the future. Rather you realize it or not, social media branding plays a key part in your buying decisions.
So how can local businesses use social media branding to spark the interest of a consumer’s attention? Read on for my top three social media branding tips…
- Socialization – Traditionally, this term refers to an individual’s process of becoming a member of society, but in online marketing terms, I’m referring to your brand’s capability to relate to consumers on a social level. Ask yourself, “What are the social aspects of my brand?” What makes people want to talk about your brand?
- Hot Spots – Your social media pages should be the “hot spots” where consumers find unique information that can’t be readily found anywhere else. For example, your Facebook Page could be the place where consumers hear about upcoming products/services.
- Gratefulness – Let’s go back to the second tip, which was “Hot Spots.” Before you officially launch a new product or service, ASK your fans their opinions. Wouldn’t you feel special if a company asked for your insight before making a huge move like that? Additionally, you should publicly highlight your most loyal customers. For instance, let’s say I own a salon in the city and my target market is women aged 25 and above. I tell my fan base to make sure they engage with my Facebook Page often for the month of May because I will select the most socially engaged fan to get pampered at my spa for a few hours on a Saturday of their choice. This tactic will not only build your fan base, but it will also keep the conversation going. You’ll hear what your fans have to say and they’ll be even more motivated to communicate with your brand, so it’s a win-win for everyone.
How is your company building its brand on social media? What does your brand signify socially?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies, and the U.S. government. Give him a call at (877) 655-3438 to schedule a free consultation.
Looking for extra social media branding tips? Check out http://mashable.com/2012/03/12/facebook-brand-building-tips/