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Google Continues To Dominate Pay Per Click Marketing

Last updated 6 years ago

One of the most highly invested online marketing strategies for businesses today is pay per click marketing, particularly with Google AdWords.  Not convinced about this surge in pay per click marketing?  In today’s blog post, I’d like to share eMarketer’s pay per click marketing projections for 2012, so let’s begin…

It is anticipated pay per click marketing spending will increase by 27% this year or roughly $19 billion.

  • The top four search sites are represented by Google, Microsoft, Yahoo/Bing, and AOL, but Google will keep its first place position as the top search site.
  • By how much will Google dominate the search ad market this year?  The forecast shows Google will take about 80% of all U.S. search ad spending.
  • In 2014, the big four search sites will make up over 90% of all U.S. search ad revenues.  Basically, if your business is spending the majority of your pay per click marketing dollars on other sites like SuperPages, it’s time to switch gears.

Throughout my career, I’ve seen time and time again that pay per click marketing is one of the most intent-driven marketing strategies a business can do.  With pay per click marketing, your ads are appearing only to those consumers who are searching for what you have to provide.  Where else can you find such intent-driven advertising?

What are your thoughts on the pay per click marketing space?  Do these projections encourage you to start considering pay per click marketing for your business?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies, and the U.S. government.  Give him a call at (877) 655-3438 to schedule a free consultation.

Want to see more of the expected numbers from eMarketer?  Go to


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