Leads, whether they be a phone call, email or a form submitted on your website are the revenue starters for most businesses around the globe. Whether you are a home improvement company, law firm, restaurant or dentist, most all of your new business starts with a lead. The consumer is calling to ask about getting an estimate, filling out a form to schedule a free consultation, reserving a table for 2 online or emailing your receptionist for an appointment to have their teeth cleaned.
Well, what if you could invest your money in online advertising where your entire budget went towards attracting people who are looking for exactly what you do? Let’s say you are a dentist in Los Angeles. How powerful would it be to be able to focus your dollars on local consumers who are telling Google they want a "dentist in Los Angeles" or are looking for a "Los Angeles dental implant center"?
What I just described is not a futuristic method of advertising. It is pay per click advertising, Google AdWords, PPC or paid search. Best of all, you set the budget, area you wish to target and the keywords you want to invest in. Pay per click advertising is a very quick way to get to the top of the search engines immediately by buying your way to the top. At ReachLocal, we manage tens of thousands of pay per click campaigns for our clients.
So why ReachLocal? Watch this short video to see the approach we take with pay per click advertising.
Hopefully you took away a few key points from the video.
- We have a lot of experience managing these campaigns for SMB’s just like you.
- Our “secret sauce” algorithm reallocates your budget daily based on the publishers (Google, Yahoo, Bing, SuperPages, etc.) and keywords that are driving conversions (phone calls, emails and form submissions = LEADS).
- Google AdWords SMB Partner program - As one of a handful of companies around the world to have entry into this program, we truly are an elite company when it comes to pay per click advertising.
Are you thinking of adding pay per click advertising to your marketing this year? Have you used it in the past? If so, how were the results?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.