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Social Media Marketing 101

Last updated 6 years ago

Most of us are familiar with the current buzz word in online marketing: social media marketingSocial media marketing means promoting and publicizing your business on social media sites like Facebook, Twitter, and LinkedIn.  As a result of social media marketing, has your business started to wonder the actual response from other companies?   For example, which social media sites are used most often and which social media sites have provided success?  Fortunately, recent research from the University of Massachusetts Dartmouth Center for Marketing Research has addressed these questions.  Read on…

The center’s three year study focused on the social media marketing efforts of the 500 fastest-growing private firms in the U.S..  So which social media tools were used most frequently from 2009-2011?  See below.

Are you surprised by the top three here: Facebook, Twitter, and LinkedIn? 

As I’ve mentioned in my previous blog posts, defining success in social media marketing is heavily influenced by usage level.  For instance, if you actively post on your corporate blog, you’re more likely to see prospective customers engage with your business because you’re providing useful information to them on a consistent basis.  On the other hand, by not updating your blog site, people basically lose interest in what you have to say.

Here’s the statistics showing which social media tools are considered to be most successful for the Inc. 500:

Every business has a choice to do social media marketing or not.  What you need to remember is this: you’ll never know which social media tool is best for your business without some trial and error.  So my suggestion to you is take a chance and see for yourself. 

Is your company an active social media marketer?  If so, which social media sites have you found to be fruitful for your business?  Share your experience in a comment!

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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