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Navigating the Online Marketing World

Last updated 6 years ago

Without question, the online marketing world can be quite daunting to a small or medium-sized local business.  It can be overwhelming because there is no one size fits all approach to marketing your business on the Internet.  Why?  Because every business, whether small or large, has a certain amount of resources (people and budget) and time available for marketing.  So what does the current landscape for online marketing look like?  The infographic below presents a great visual of the actions that take place across the Internet every minute.

Evidently, so much activity can happen in 60 seconds online.  If your business isn’t part of that activity, you’re losing opportunities to connect with potential customers.  Within the online marketing arena, you can implement the buy or build strategy, or both:

Buy – Through the buy strategy, you are purchasing ad space on the search engines like Google or Yahoo/Bing or social media sites like Facebook or Twitter.  Pay per click advertising would fall under the buy strategy. 

Build – With the build strategy, the focus is on content marketing.  Therefore, an example of the build strategy would be your corporate blog (creating quality content to reach your target market). 

Incorporating both strategies will enable your business to be found in both the paid listings and organic listings:

Are you surprised by the online activity every minute?  Which strategy is your business leaning towards: buy or build or both?  Why?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

For your information, this infographic came from


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