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The Right Expectation for Search Engine Optimization

Last updated 6 years ago

Has your company ever had a search engine optimization campaign?  If you have in the past, what expectations were set for your search engine optimization campaign?  What did you expect once the campaign started? 

Unfortunately, there can be a large discrepancy between the definitions of success in online marketing because the right expectations weren’t clearly given in the first place.  With search engine optimization, the right expectation is this:

Search engine optimization is no way a fast process.  That is the expectation you should always remember.  In fact, compared to pay per click advertising, search engine optimization takes considerable time due to its intricate parts, including:

If you want to see your company’s website rank high immediately on the search engine results page, it’s best to start a pay per click advertising campaign.  Otherwise, remember to have patience and pace yourself.

What did you expect with your search engine optimization campaign initially?  Share your feedback in a comment!

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

Feel free to read a search engine optimization consultant’s perspective at


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