Pinterest is like cork board on the office wall, or it might be the notes on the front of your refrigerator, a screen saver, or even a family scrapbook. Of course, this is a simplification of what Pinterest actually is, but you get the general idea. You might want to use Pinterest to further a cause that is endearing to you, attract business, or devote it solely to your enjoyment as you find things you like and want to share.
What's So Special About Pinterest?
For those devoted to FaceBook or other social media networks, the explanation for Pinterest is similar to what those websites already offer. While there are certain similarities, FaceBook is more about correspondence and pictures that concern a group or circle of friends. This group is very large for some people, but the central theme is mostly about self.
This same thing might be true of Pinterest when someone wants to follow a similar path, but the format is much more one of sharing many things, not just what the individual is doing and who is participating.
How It Works for Business
Often considered in poor taste for social media, business is a prime reason for putting forth an effort. Any good that comes from advertising in this manner is basically at no cost, so it is definitely an avenue that a businessperson should consider. One of the primary objectives people have who use this social interactive media is to find things they want to learn more about.
Anyone who uses Pinterest for a business advantage should pinpoint promotional materials very accurately to keep their products and/or services in the forefront. While this single focus might be dull if it does not remain innovative, it certainly provides a convenient place for those looking for information, products, and services on a specific subject matter.
For a good tutorial on Pinterest, check out the video below.
Reason for Caution
Posting pictures and information found in other places on the internet can lead to plagiarism issues, especially when they are taken without permission. Some individuals do not consider this to be a problem because they are not receiving compensation for the use, but that still does not make it ethical or legal.
Depending on how information or digital images are perceived carries a great deal of weight on whether anyone will pursue legal avenues when their work or creation has been stolen. In most matters, it is best not to use anything that has not been cleared or if the person posting is unsure of its copyright status.
If you haven't tried Pinterest, you will definitely want to check it out, whether it is for personal use, business use, or both!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.