One of the biggest concerns companies have with social media marketing is that it doesn’t provide ROI and it’s hard to measure the real results of your efforts. Well, this recent study by BzzAgent may give you a different perspective. Read on…
From 2010 through 2011, BzzAgent analyzed the impact of numerous social media marketing campaigns of consumer packaged goods brands. The results were pretty impressive. Not only were brand advocates more likely to recommend a product after exposure from the social media marketing campaigns, they were also more likely to purchase from the brand after exposure as well. The effects of the social media marketing campaigns were long-term, too:
You’ll notice even after a year of being exposed to the social media marketing campaigns, the respondents said they would still recommend the brand’s product.
Here’s the other side to the story. Sure, consumers can say they would recommend your product after seeing your social media marketing campaign, but how likely are they to actually buy from you? Check out these mind blowing results:
That’s right; just as many respondents said they would buy from the brand after seeing their social media marketing campaign a year earlier.
I’m not saying every single social media marketing campaign will provide exceptional results, but if you don’t at least try social media marketing, then how will you ever know? In business, you have to be willing to take chances and then evaluate what works. Marketing and advertising is a risk you should be prepared to take for your brand.
Has your company been doing social media marketing for quite some time? What short-term and long-term effects have you seen on your brand?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Read more about BzzAgent's study by going to http://www.emarketer.com/Article.aspx?R=1008764