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Pay Per Click Advertising Getting More Attractive, Especially on Google

Last updated 6 years ago

Which online advertising category sees the most marketing dollars from U.S. companies?   You may already know the answer here.  Pay per click advertising is the top invested online ad format in the U.S. and recent research suggests it’s a great time to invest in a pay per click advertising campaign due to improved click through rates and cost per click, particularly on Google.  Not convinced?  Keep reading for the up-to-date pay per click advertising statistics…

  • For Q4 2011, Google’s average click through rate in the U.S. increased by 48% and a similar increase occurred with Yahoo!/Bing (44% increase).
  • Throughout the years, Google’s average cost per click in the U.S. has declined ($1.11 to $1.02), and Yahoo!/Bing’s average cost per click has slightly increased ($0.78 to $0.85).
  • The education and finance industries have experienced the highest falls in average cost per click within the U.S., which fell from $0.50 and $0.27 during Q4 2010 to Q4 2011.
  • Computers are no longer solely responsible for all pay per click advertising activity.  Instead, smartphones and tablets have started to grab some of the share:

Undoubtedly, it’s a wise decision to begin a pay per click advertising campaign this year.  With the search engine giant, Google, showing such decreases in cost per click and increases in click through rates, the outlook for pay per click advertising shows strong potential for American local businesses to acquire new customers in today’s fast changing digital world.   

What do you think about the recent pay per click advertising research?  Does this data inspire you to start considering a pay per click advertising campaign for your marketing efforts?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

Love reading about the stats?  Here’s where you can find even more:


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