Content marketing is a marketing method of producing and distributing engaging content to your target audience with the end goal of increasing your customer base and revenue to your business. So why should content marketing be part of your search engine optimization strategy? Isn’t search engine optimization about your site’s keywords anyway? Sure, search engine optimization is about keywords, however having relevant and appealing content is just as important. Not to mention, search engines rank your site more favorably when your business posts fresh content online.
To ring in 2012, let’s go over the upcoming trends for content marketing as part of your search engine optimization strategy.
- Your Brand’s Story – It’s no longer about your marketing documents to grab the attention of potential customers. To really connect with your audience, you need to uncover your brand’s story. If your mission is focused on excellent customer service, for example, show real-life examples in your content online with case studies.
- New Content Channels – With the rise in various digital devices, it is probable more businesses will be creating mobile-friendly sites for their corporate blogs and main websites. Also, I’m sure we will see changes in Google+ as well, since it just appeared on the social media scene late 2011.
- True Credibility – To be the expert in your industry, you have to cite information from different sources. Although you may not be a doctor, think of yourself as one regarding content marketing. You need to reference your vast knowledge to give your audience what they ultimately need.
- Social Media Marketing –Companies are starting to realize the value of implementing social media as part of their overall marketing mix. As businesses start to see their websites rank higher on the search engines because of a solid social following, social media will become an integral part of daily business process and procedure.
“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content” –Bill Gates, 1996
What does content marketing look like in your business? Share your experience in a comment!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Now that you know what to expect in 2012, what can you expect to go out this year? Take a look at http://www.marketingprofs.com/articles/2012/6827/content-marketing-trends-for-2012-whats-in-and-whats-out