Earlier this year, Google released its 2011 earnings report and guess what? “Google reported record revenues of $10.58 billion for Q4 2011 and roughly $38 billion for FY 2011” (Sterling). Yes of course, Google gets paid mainly through pay per click advertising campaigns, but what about you, the business owner? Hold tight, I have good news for you…
Google’s earnings report also showed paid clicks through Google’s networks are increasing 34% year over year, while cost per click (CPC) is decreasing 8% year over year, which equates to less cost for businesses running pay per click advertising campaigns. In other words, companies are paying less money for each time a potential customer clicks on their ad (hence the name for this type of advertising, pay per click advertising).
There has never been a better time to invest in a pay per click advertising campaign, so why not try something new for 2012? Make this year your best year yet!
Have you been running a pay per click advertising campaign over the years? If so, how has your cost per click shifted?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
For your information, these statistics came from http://searchengineland.com/google-paid-clicks-up-34-while-cost-per-click-down-8-yoy-108607 and http://marketingland.com/google-delivers-another-massive-quarter-10-58b-3835