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Is The Mobile Internet A Myth?

Last updated 6 years ago

Has your business thought about the possible opportunities through mobile advertising?  Are you aware of the recent research surrounding mobile advertising?  If not, this blog post will enlighten you on why it’s all about smartphones and consequently, mobile advertising

Latest Research

  • Over 35% of U.S. mobile users own smartphones (Sterling).
  • Across the globe, smartphone usage has significantly increased as well as mobile internet usage.  Within the U.S. alone, nearly 70% of consumers access the Internet through their phones each day:

You’ll notice Japan holds the current record for the most people using their smartphones to access the Internet.  Surprised yet?

  • Mobile internet usage is expected to outpace computer internet usage in the near future.
  • Along with the rise in smartphone usage, tablet usage has seen substantial growth, too.  According to the Pew Internet & American Life Project, 19% of U.S. consumers own tablets. 

Takeaway for Your Business

It’s time to seriously consider mobile advertising for your business because that is where your potential customers are now looking to explore products and services.  By not having a mobile-friendly version of your website, your company is missing opportunities to develop new business.  Mobile-friendly websites make it extremely easy for consumers to navigate to what your business has to offer and to what makes your company the best solution for their needs, so make it convenient for them to find you.

ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

Does your company have a mobile-friendly website?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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