In a recent post written by Nick Stamoulis, founder of Brick Marketing, the ROI of search engine optimization software is questioned. He directly asks whether search engine optimization software is worth the money. I particularly found a few valid points within his commentary. These points will help you consider whether investing in search engine optimization software is right for your business.
- Money – Even though search engine optimization software can provide quick and reliable reports, you have to be able to justify the cost of the software itself. These software tools don’t run cheap.
- Time – Like other software tools, you have to spend time learning how to use them properly. How much time do you have to spend?
- Accountability – Nick Stamoulis says it perfectly here: “Microsoft Word is a tool, but it doesn’t do you much good if you don’t know how to write.” Any type of software doesn’t replace your general knowledge of a topic like search engine optimization. The software is a tool to assist you; it’s not a substitute. You can’t count on it to solve everything and answer all your questions. In this case, you need a search engine optimization consultant.
Want more perspective? Take a look at this infographic from Skyrocket SEO:
So what do you think? Is search engine optimization software worth it?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.