“The [pay per click advertising] account has four different Campaigns with around seven different AdGroups throughout all the four different Campaigns. In each of the AdGroups there are around 100 different keywords and keyword phrases.”
This is the epitome of a terribly organized pay per click advertising campaign. Why? First of all, one AdGroup should have just one to four keywords (this campaign has 100). When your AdGroups are properly setup, this increases your quality score and lowers your overall cost per click (CPC).
Here’s another important guideline for AdGroups: focus on your specific theme and get organized. When your Ad Groups are clearly structured, then you know exactly which themes are performing better (as well as keywords).
When all is said and done, pay per click advertising campaigns take work, and to avoid serious headaches, you should spend considerable time and effort in the setup process. Poor setup for your pay per click advertising campaign results in lost opportunities and lower revenue for your business.
What are the present themes of your AdGroups? How often do you assess the performance of your AdGroups?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
To read John Rampton’s entire post, go to http://www.searchenginejournal.com/ppc-optimization-organize-into-tightly-themed-adgroups/36572/