Can a bad website cost your practice revenues? You bet it can and I will show you how by showcasing a dental client of mine. A bad website can convert into leads, calls and create a revenue stream for your office if coupled with a solid online marketing plan. But what most dentists never think about is the lost opportunities that the less than optimal site is causing.
Your Website Is Your Best Salesperson, PERIOD.
Think of your website as an investment. An investment that never asks for a day off, causes drama in your office or complains about working 24/7/365. That is exactly what your website is whether you realize it or not. If your website does not look the part, you will lose potential patients that are on your site. These consumers “bounce” off your site without calling, emailing or filling out a form. The better your site, the more site conversion (read: leads and new patient starts) will occur. Try to create a site on your own, let an intern do it or pass the task to that “cousin who think she can do it” and you are setting yourself up for disaster.
Don’t Believe Me? They say a photo says a thousand words. Well, the results of adding a new site as part of their online marketing plan created thousands of additional revenues as a result immediately. It was like a spotlight was turned on where a nightlight used to be. This is the value a new website CAN bring to your practice.
See for yourself!
For the record, we do not do website design at ReachLocal so this post is not about selling you a website. I just wanted to showcase the value of a Great website and give you an example of why you should allocate funds to update your current website from an expense to a revenue generator.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.