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Pay Per Click Advertising Illustrated

Last updated 6 years ago

Is your company on the verge of trying something new to grow your customer base?  How about something new as in pay per click advertisingPay per click advertising, or search engine advertising, is essentially buying text ads online to display to consumers searching for your products and services.  pay per click advertising is a top online advertising method to attract local consumers who have the intent to buy what you sell.   What better way to get in front of a potential customer after they’ve typed in something so intent driven like “air conditioning repair bethesda md”?  There is no other more direct method than pay per click advertising.

Despite the great perks of pay per click advertising, numerous businesses have a hard time understanding the science behind pay per click advertising.  Lucky for you, Wordstream has created a colorful and simple infographic to show you how pay per click advertising works.  Take a look!

Does pay per click advertising make more sense now?  How has this infographic changed your perspective on pay per click advertising?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

This infographic was found at


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