Online banner advertising AKA BRANDING has seen some substantial interest in the past few years due to many factors, one being money. Online display ads (ie: banners) are very cost effective at helping a business to build a brand, target a certain demographic or even target those web visitors who were on their site previously (retargeting).
So what makes a banner GOOD?
Well, consumers want a deal. Tailoring an offer to peak their interest works well with 77% saying they appreciate a coupon or special perk. And forget about the CTR or even clicks. Most "revenue" activity will never show up in a web stat but that does not mean the banner was not effective. The name recognition drives people into your stores. Embrace online banner ads. They work and they are affordable.
To learn more about online display ads that range in price from 50 cents to $14 CPM (cost per thousand ads shown), give me a call at (877)655-3438 and lets discuss whether this form of online advertising is right for you.
I am Alan Moore and my job is to help you grow your business through online advertising!