Countless firms around the country engage in an online marketing strategy called search engine optimization. The basis of search engine optimization is to have your company’s website rank high in the organic search results whenever consumers research your type of products and services, like the picture shown below.
And what can help your website rank high organically (achieve search engine optimization)? Quality content. The search engines LOVE content that is innovative, new, and exciting. If you’re just posting the same information over and over or not updating your content in general, you won’t see any positive impact on your search engine optimization campaign and your website won’t rank high organically.
Quality content also affects your reputation (online and offline) and brand image as well. Think about it for a minute. Who are you serving? Your customers, right? And you’re the expert, no? As the expert, provide your audience with useful tips, advice, the latest news, new product information, and thought-provoking stories about your company. You can put this content within your company’s blog, your website, your social media sites, etc. Provide quality content in nearly all places online and your business will be found.
The only way to win any race is to stay ahead of the pack, and the best way to win the online race is to write quality content. “Content is king,” according to Microsoft founder, Bill Gates. And boy was he right on the money with that line!
Who writes the quality content in your company? Once the content is written, where do you distribute it online? Share your feedback in a comment!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.