With the prevalence of smartphones and the Internet, it is no wonder companies have to push their marketing teams to the limit to attract local consumers. Instead of opening a printed Yellow Page book to look up a business, more and more consumers go online to fulfill their research needs. Hence, businesses around the country, even national brands, are investing in what’s called local online advertising to grab a consumer’s attention. You might be wondering what local online advertising is. The definition of local online advertising may differ, but generally speaking, it means a type of advertising that targets a local audience.
So why is local online advertising growing so fast today? According to Lauren Fisher, eMarketer writer/analyst, ““local search, mobile devices, hyperlocal communities and daily deals are gaining popularity with consumers. As the go-to digital sources for local information, each offers on-demand access to community news and information and provides brands a distinct way to engage with US consumers on a local level” (eMarketer). In other words, consumers are seeking pertinent information immediately. If you can’t connect with them on a local level, then they will find another business that does.
Although firms have disagreed on the exact definition of local online advertising, one thing is certain: local online advertising provides businesses with a unique way to reach local consumers who have become digitized. Take a look at how ReachLocal offers local online advertising solutions to small and mid-size companies:
How would you define local online advertising? Does your firm have a local online advertising strategy for 2012?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Looking for more? Check out eMarketer’s commentary at http://www.emarketer.com/Article.aspx?R=1008730&ecid=a6506033675d47f881651943c21c5ed4