As of early November 2011, Google announced a new algorithm update focused on freshness and recency. To keep things simple, John Vinson of WebProNews is calling the update, “Google Fresh.” Numerous search engine optimization experts are giving their input on the update. A well-known search engine optimization software provider, SEOmoz, recently released a video discussing the update with Rand Fishkin, CEO and co-founder of SEOmoz and Mike King of @iPullRank. They made a clear distinction in the video: not all keywords will be affected by the update (just certain keywords). For example, one particular keyword affected by the update is “football.” See below. You’ll notice how the articles below the main link are ranked by date to show “freshness.”
So how will the freshness update impact search engine marketing? Time will tell, but one thing is certain: companies need to have new content, especially if your sites center on time sensitive material. Having new content on your sites will probably benefit your audience as well as your overall rankings on Google. A great way to create new content is by updating your company blog at least once a week.
A couple of questions remain in the minds of search engine optimization professionals and Google users, nonetheless. Will Google’s freshness update truly provide better quality search results? How does Google decide which keywords are subjected to the update?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
To read additional opinions regarding Google’s freshness update, go to http://www.webpronews.com/seo-experts-react-to-google-algorithm-update-2011-11