Wouldn’t it be nice to know your competitors perspective on marketing? You may see their ads online and offline, but what is their true outlook on marketing? How do they aim to connect with potential customers? Evidently, several small businesses have implemented social media marketing to reach prospective clients and Facebook advertising remains the number one method used by small companies.
A recent survey entitled, “Fall 2011 Small Business Attitudes & Outlook Survey,” performed by Constant Contact, analyzed what small businesses do to communicate with their current customers and prospective customers. According to the survey, Facebook advertising was listed as the top social media tactic followed by Twitter and LinkedIn:
Here’s an extra noteworthy finding from the survey. Though small businesses are investing in social media marketing campaigns, they have not jumped on the mobile advertising bandwagon. The majority of the survey respondents haven’t incorporated mobile as of October 2011:
Why are the numbers so low for mobile marketing? Is it because many companies don’t quite know how to tie mobile into their overall marketing strategy? Or is it because it’s still too new to the average business owner? Time will tell, but I would definitely recommend including mobile in your marketing strategy. A typical consumer is constantly relying on their smartphone to access information on the go. Without a mobile optimized website, how will consumers find out about your business when they are out and about?
Does your company hold a similar outlook regarding Facebook advertising and mobile marketing? Why or why not? Share your thoughts in a comment!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
You can read Constant Contact’s key findings at http://img.constantcontact.com/docs/pdf/fall-2011-attitudes-and-outlooks-survey-key-findings.pdf. Feel free to also check out eMarketer’s article as well.