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Online Reputation Success 102

Last updated 6 years ago

How many times have you seen a negative comment on your company’s blog or social media pages?  When you see the negative buzz, do you tend to quickly delete all the evidence and move on?  What’s your protocol for your online reputation

Contrary to what you may think, even the most well-known companies receive bad comments at times.  Just google “best buy reviews,” and you’re bound to see something negative somewhere.  Your online reputation cannot always be 100% perfect, but you can surely aim for it. 

Another perspective: negative comments can actually help your business become better.  How?  Read on for six reasons why negativity can bring positivity to your company…

  1. I’m Real” – People understand none of us are perfect and the same holds true for businesses as well.  When there’s a negative comment or diverse viewpoint posted, it makes your company seem genuine and you’re not trying to hide something.
  2. Point Out My Flaws” – It’s always great to have another perspective, especially when it comes to your mistakes.  If you include inaccurate information and someone makes you aware of it, it’s better late than never, right?  Don’t forget to fix any mistakes immediately.
  3. We Are Dedicated To Customer Service” – Many recent customers leave negative feedback on your blog or social media sites because you didn’t promise to do what you said you would do.  Take this feedback to heart and respond publicly with an apology and try to follow up with the customer offline with a private phone call and email. 
  4. Agree To Disagree” – It doesn’t hurt to see your point of view from another position.  When someone offers a different perspective, you may gain insight that some of your customers are feeling but don’t have the nerve to discuss.  It’s also good to know you’re grabbing the attention of your website visitors, too.
  5. Strengthen My Fan Base” – Sometimes you find out who your true supporters are when negative buzz is publicized.  This is a true test to your customer service promise mentioned earlier.
  6. It’s Out There; Now I Can Address It” – Wouldn’t you rather see the negative comments on your own sites and social media pages compared to seeing it somewhere else where you have less control and credibility? 

Do you agree with the six reasons above?  Why or why not?  How is your company turning negativity into positivity?  Share your feedback in a comment!

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

Read more from Joan Stewart at


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