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Google Changes It Up Once Again

Last updated 5 years ago

It might not come as a surprise that Google has announced some new updates regarding your online marketing campaigns.  So what’s the latest news from Google this time? 

Read on to get wiser about your online marketing strategy…

1)    Testing Continues - Google is now testing algorithms to determine how much content vs. ads are above the fold on the page, and this may be an increasingly significant factor in Google page rankings in the near future.

2)    Page Speed - Matt Cutts, Google’s head of Webspam team, recently discussed how Google defines page speed:

You will notice page speed probably doesn’t play a huge significance on your page rankings, but it is something to bear in mind.

3)    Clarity – Google plans to be more open about their algorithm updates and announce these updates as they occur.

4)    Mobile Ad Performance – Having a mobile optimized site affects whether your mobile ads will do well (or not).  According to David Nachum, Associate Product Manager at Google, “ads that have mobile optimized landing pages will tend to perform better…they will generally drive more mobile traffic at a lower cost” (Crum).

Since the online marketing industry changes by the day, it is imperative your company keeps up with the latest news to stay ahead of the game, whether the news comes from Google or another source like Facebook.  How does your business stay on top of the newest trends?  Share your thoughts in a comment!

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

Additional information about Google’s most recent updates can be found at http://www.webpronews.com/google-search-and-advertising-news-you-don%E2%80%99t-want-to-miss-2011-11

 

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