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Businesses Differ In Their Views About Online Marketing Trends

Last updated 6 years ago

Marketing is no longer what it used to be.  It’s now divided into two aspects: offline and online.  The online marketing world is changing every day, yet many companies feel that the online marketing trends affect more of the general industry rather than their own businesses.  Are you one of those companies?

In a 2011 study called “Branding Forward: Navigating a Branding World in the Midst of Transition,” firms Mechanica and Fast Company analyzed the perspective of various marketing decision-makers in the U.S..  Most felt that the latest online marketing trends did not affect their companies as a whole:

Remaining in this perspective and ignoring industry trends may significantly hurt your business, however.  After all, if your competitors are acquiring customers from their remarketing campaigns, that’s a lost opportunity for you.  With remarketing, consumers think “your company is online everywhere,” when in reality, you are just sending a code to their browsers.  Clever, huh?? 

Sometimes it can be tough to find the ROI from social media, but that doesn’t mean you should not implement a social media marketing campaign.  Although it takes time to build your fan base and generate revenues, without such a presence, your business may not get found online.  In these circumstances, it may be wise to work with an online ad agency that can develop a customized social media marketing campaign for your business. 

The study clearly indicates the mixed viewpoints of businesses today, as seen in the chart below:

While the online marketing piece of the overall marketing puzzle may still be a mystery to some, others see a unique door to opportunities and have capitalized on new business.

Do you think the newest online marketing trends affect your business?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

The information contained in this blog post was provided by eMarketer:

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