Perhaps our elders would never have imagined we would be able to advertise on our cell phones, not alone use cell phones, but these days, mobile advertising is the answer, not the question. Companies are realizing the demand for smart phones has only increased over the years, and therefore, mobile advertising is a necessity to attract more customers. We no longer live in a world where people just access the Internet through their computers. Today, people get connected online anywhere from a local airport to a nearby Starbucks through all types of technology including smart phones and tablets.
Since the mobile advertising trend has shaken up the online digital space, eMarketer has revised its earlier forecast for mobile advertising spending. See below for the revised projections:
Which mobile ad formats are the most popular in mobile advertising? Search and display (banners, rich media and video) are expected to arise as the leading forms of mobile advertising, although display is predicted to become the largest format in 2012 (eMarketer). With easy access to video sites like YouTube on mobile phones, the likelihood of video mobile ads will rise.
According to Noah Elkin, principal analyst at eMarketer, “there is a growing sophistication in marketers’ efforts to integrate mobile into their broader digital campaigns to engage consumers. Mobile will continue to emerge as less of an afterthought and more of a permanent fixture in marketers’ digital strategies” (eMarketer).
When it comes to online advertising, remember consumers may be on the go and using their smart phones to find your products or services. Employing mobile advertising for your business is a crucial move in today’s digital arena. Are you in?
Is your company in the planning stages of your mobile advertising campaign? If so, which ad format will you be implementing?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Read the insight from eMarketer at http://www.emarketer.com/Article.aspx?id=1008666&R=1008666