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Online Advertising Is NOT A One Night Stand

Last updated 6 years ago

I know we work and live in an economy where every dollar is important but when it comes to online marketing, or any advertising in general, sometimes the value of that media is not instantly realized.

Gary Vaynerchuk's, the latest keynote at Inc 500 Seminar in Washington DC has some pretty sound advice, "Don't treat it like a one-night stand," and "Everyone in social-media marketing is acting like a 19-year-old. You're trying to close on the first transaction."

His speech can be viewed below:

I know patience is hard in a tough economy but if you are going to commit to online marketing, you need to give it a fair shot at success and that usually means budget AND time.  When I work with an advertiser, I try to paint the picture of their average client and sometimes that consumer takes a while to pull the trigger and decide to finally complete the sale. 

As a salesperson, I take note of more ads than I care to admit but a pattern which has become very apparent is that of the “occasional advertiser”.  You know, the SMB who runs an ad on a whim or with what appears to be no conceived plan in mind.  This kind of marketing is almost always doomed to failure.

As we move into 2012, a sound marketing plan is not only a necessity but critical to the health of your business.  It is a dog eat dog world out there and planning your media is very important for obvious reasons.

Do you have a marketing plan in place for 2012?  Why or why not? Will you be investing more in online media this year as compared to past years?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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