Google has recently launched a new online advertising initiative to gain additional revenue. This time, the search engine giant has teamed up with large retailers like Best Buy and Macy’s. How so? You know how traditional newspapers include weekly sales ad inserts showing the latest deals found in well-known stores? That is exactly what Google is doing with its novel online advertising launch. Essentially, it will be the newspaper’s weekly sales ad inserts in a digital format. These “circular” ads will display big pictures and marketing copy promoting recognized retailers and their special offers. Check out this sample ad:
So how will you see the circular ads on Google? According to associate editor at Mashable, Lauren Indvik, “the ads will be personalized based on a number of factors including location and query, will pop up when viewers click on search or display ads. The ad format is compatible with desktop, mobile and tablet devices.”
In other words, expect to see the circular ads A LOT, especially if you plan to do some online holiday shopping this year. Evidently, retailers are realizing the shift from offline to online (digitization) is real and if Google can drive online consumers to their brick and mortar stores as well as their sites, then everybody wins: Google, retailers, and digital consumers.
Now that you’re aware of Google’s new circular ads, have you come across any online yet? If so, did you end up going to the actual store and making a purchase? Share your thoughts in a comment!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
For further information, go to http://www.searchenginejournal.com/google-introduces-circular-ads/34317/ and http://mashable.com/2011/10/03/google-circulars-ad/