Surely you have seen or heard the saying about online marketing that "Content Is King". All search engines rank you on it, consumers give you business based on it and social media revolves around it.
So what exactly are you doing to create more of it? You can do it yourself, pay someone to do it for you or hope and pray others who have bought yours products and services will do it for you.
OR you could do all 3 and really ramp up your online web presence. We will dive into Web Presence over the next few posts.