Have you ever looked at your Google Places page? When was the last time you updated it? Many local businesses are busy enough just trying to run their business. While having a Google Places Page is helpful, it usually remains on the to-do list without being touched. Google understands the local business perspective, so the search engine giant has just decided to automatically update your Google Places page moving forward, and you don’t have to login to make changes unless you want to.
Here are some answers to questions you’re probably wondering right now:
1) How does Google find the updates for my Google Places Page?
According to Lior Ron, Google Places Product Manager, “we use a variety of authoritative sources to give users relevant local information about places that might interest them, including data from partners, users, and directly from business owners.”
2) What possible changes may be made on my Google Places Page?
- Business name
- Phone number
- Pin marker location
- Applying the label of ‘Permanently Closed’
3) Will these changes affect my paid search ads?
None of the changes to your Google Places Page will affect your paid search ads. Your ads will only display the business information you have provided.
Added bonus: Google will notify you via email when a change is about to be made. Afterward, you can either let Google make the change or you can login to your Google Places Page account and revise the pending change.
Hopefully this announcement from Google is a relief for your business! I know one of my clients had difficulty finding time to work on their Google Places Page and they were also having issues with receiving the Google Places postcard in the mail.
Google Places offers another way to have your business found online and now, you don’t have to stress about it.
Were you actively updating your Google Places Page earlier? Are you happy about the Google announcement? Share your opinion in a comment!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
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