Does your business use Google Analytics? If not, I highly recommend it. Google Analytics gives you a deeper perspective on your website traffic to enrich your online advertising strategies. For those of you who are active on Google Analytics, there’s a brand new set of reports available called Google Analytics Real-Time. These reports show you instantaneous action as it happens on your site:
I like how John Jersin of the Google Analytics team explains the value-add from Google Analytics Real-Time:
“One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic. For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.”
Google Analytics Real-Time presents a unique method of measuring your ROI from social media, which many businesses admit is difficult to do. With these reports, you could test several different social media messages and find out which messages generate traffic to your website. Think about how Google Analytics Real-Time will expand your understanding of your website activity. Google Analytics Real-Time will be launching public wide soon, so in the meantime, you can request early access here.
Are you using Google Analytics for insight into your website activity? How will you use the Google Analytics Real-Time reports to enhance your online advertising campaign?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
View additional information by going to http://www.webpronews.com/google-analytics-real-time-launches-for-real-time-traffic-data-2011-09