Are you familiar with the Google +1 button? If not, this feature was released by Google earlier this year to help improve your social status online. And as you can see, it closely resembles Facebook’s “Like” button. Since Google makes changes on a constant basis, we can only expect changes for the Google +1 button as well. Case in point: you will soon see the Google +1 button on Google display ads, like this one:
What does this mean for your business? According to Eider Oliveira, senior software engineer for Google, “you’ll be able to run social-enabled ad campaigns that work across millions of sites in over 40 countries around the world” (Wasserman).
When a consumer +1’s your display ad online, his or her friends are more likely to see your ad. Why? Social authority (in other words, do people recommend your business or not) is a huge part of Google’s search algorithm.
Extra perk: It doesn’t make a difference whether a consumer +1’s your display ad, search ad, or website, Google considers each +1 equally important, whatever the format is.
But let me end with a word of caution. Consumers, publishers, and businesses can opt out of the +1 button, so be mindful!
Will you be allowing the Google +1 button on your display ads? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Find out more at http://mashable.com/2011/09/20/googles-1-buttons-display-ads