Attention businesses that have a pay per click advertising campaign and/or a search engine optimization campaign: Google has just changed its search algorithm and the search results page is about to be transformed. How? Read on for more…
With the new update, Google will aim to deliver more of the latest information (like current events, recent reviews, and breaking news) in real-time. So instead of a consumer going to a news website for updates on the presidential election, they can stay on Google to view this information. As a result, your search engine optimization campaign may take a hit from this change unless you continue to regularly feed new content into your website which is what the search engines like Google want. Pay per click campaigns appear to be unaffected by this “freshness” update.
Notice how these websites are ranked in the image below. See how the time stamp shows that these sites were last updated 7 hours ago or less?
Essentially, Google wants to be the source for all content online, whether it be a news flash or a review of the new iPhone 4S. Moving forward, you don’t have to type in keywords like, “Ravens game score” because Google already knows that this is a recent event, so this search result would appear near the top of the page.
According to Sarah Perez, “it’s clear that Google understands that the most relevant search result is more often the one that’s relevant now – the one that’s bringing you new information. The update’s impact on Google Search is fairly substantial, with Google claiming that roughly 35% of search results will be affected by the changes.”
What do you think of Google’s new change to its algorithm? Do you feel it will improve your search experience online? How will it affect your search engine optimization campaign?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
For the full article, check out http://techcrunch.com/2011/11/03/googles-new-algorithm-update-impacts-35-of-searches/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&goback=%2Egde_82915_member_78750249