Does your company have a Facebook page? If so, then this will be of interest to you, especially for your social media advertising campaign. On September 22nd, 2011, Facebook held its F8 conference, which is an annual conference for Facebook’s engineers and product teams where they discuss brand new tools and best practices (Parr).
Here are some key take-aways from the conference:
1) Facebook has surpassed 800 million users (a user is defined as a person that has logged in during the last 30 days). Essentially, Facebook has gained nearly 50 million users since July.
2) Facebook will be launching quite a few features that will affect your social media advertising campaign, such as:
a. TV and Movies – In addition to chatting with friends, posting updates and photos, Facebook users will soon be able to watch TV and videos as well. When Facebook users go online, they will see in real time what videos their friends are watching, too.
b. Timeline - Facebook wants to make its social platform a bit more aesthetic. With Timeline, a user’s profile page will appear as a visual scrapbook. This new feature will organize all of your activity into one view. Check it out:
These are just a couple of the many changes coming to Facebook soon. With the lurking competition from Google+, it is clear that Facebook must innovate constantly to stay on top of the social media market. Remember, when Facebook changes, you need to be aware of it so you can reinvent your social media advertising campaign, too.
What do you think of Facebook’s new features? Will your company change its social media advertising campaign as a result? If so, how?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.