Who works on your company’s website? And does your company have a search engine optimization strategy in place? Remember, search engine optimization aims to improve the visibility of your website through the natural or organic rankings:
Whether you or an outside source manages your website or search engine optimization strategy, it is imperative to consistently review your website for any problems that could hamper your organic ranking online.
InMotionHosting, a web hosting solutions company serving the SMB market, recently created this infographic to show how you can quickly spot check your website for any SEO red flags. Check it out:
Sometimes it is best to go back to the basics, especially when it comes to your search engine optimization plan. I particularly like how the infographic highlights on readability and trustworthiness. You have to put yourself in the mind of your prospective customer, especially regarding a recommendation. It is wise to ask a third party their perspective. Would they recommend your site to their friends and family? Can they read your website clearly? As InMotionHosting mentions, your “first impressions are lasting impressions” (Flores), so just because you build a website does not mean that your work ends there.
How often do you check your website for search engine optimization issues? Which guidelines do you find the most effective to boost your organic ranking? Share your thoughts with a comment!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
This infographic came from http://www.searchenginejournal.com/the-20-minute-seo-audit-infographic/33181/