The title of this blog really gives me a laugh. Over the years, I have heard this a few times from business owners and even recently my manager heard this same comment from a potential employee. Pay per click advertising, PPC, Google AdWords or whatever you call it is not only a great way for local and national businesses to generate targeted visitors for their websites but best of all, you only pay when that visitor clicks on the ad and is transferred to your website.
Here is a breakdown of Google’s advertising revenues (ie: money from pay per click ads) over the last 5 years:
2007 -- $16.4 Billion
2008 -- $21.1 Billion
2009 -- $22.9 Billion
2010 -- $28.2 Billion
2011 -- $26.3 Billion (Through Q3)
I will be the first to say that pay per click advertising should not be the only online strategy a business owner uses but it should be in their arsenal. Obviously people click on the ads and from Google’s revenue numbers above, it is crystal clear that they click on those paid text ads a whole bunch. Why would you leave this business on the table when it could be yours?
Are you using pay per click ads for your business? Why or why not? What sort of results have you seen? What changes have you incorporated in your paid search strategy to make it more profitable?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.