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Businesses to Agencies - More Online Advertising Please

Last updated 7 years ago

Online advertising is as important as ever before. With media consumption continuing to gravitate online, smart business owners are taking notice as they should.  Traditional media like television, radio and print had 90% of the marketing dollars of businesses just 2 years ago.  Well times have changed and agencies and media buyers are hearing it from their clients.  A marked shift in 2011 is setting the table for monster online media buying next year.

“According to Q3 2011 research from media buying solutions provider STRATA, clients are becoming just as focused on digital media as they are on spot TV. US ad agencies reported 34% of clients were thinking most about online advertising in Q3, compared with 24% the previous quarter. Meanwhile, the number of clients whose primary focus was on spot TV dropped from 41% to an almost-even 35%.”

Are you an agency or media buyer?  Does this study resemble conversations you have had with your clients?  Have you found yourself shifting budget from tv, radio and print to online media?  For how long?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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