As a local business owner, it is understandable that you are pressed for time to promote your business online. It is probably enough to run your daily operations alone. Social media marketing may be an area you are thinking about, but wondering where you will obtain the funds and staff to assist you. Well guess what? Social media marketing does not have to be very expensive and a particular area you should consider is Facebook advertising. Why? Facebook is the number one social media site for small to mid-size businesses (SMBs). Why else should you seriously consider Facebook advertising? Check out my list below.
1) Your local competitors have already started to pursue Facebook advertising. According to research by Zoomerang in August 2011, U.S. SMBs choose Facebook (86%) over any other social media site for their advertising decisions:
2) Secondly, you do not have to spend a lot of money with Facebook advertising if you prefer not to. How come? The most important aspect of any social media marketing plan is to actively communicate with your fan base. Active communication means responding to questions, comments, or concerns, whether positive or negative. Actual Facebook ads are great for increasing your brand awareness, but that is just the beginning. Once consumers click on your ad or visit your Facebook business page, how will you keep them there and coming back for more? As of August 2011, here is what SMBs believe their best Facebook advertising tactics consist of:
Active communication does not get clearer than wall posts or direct messages to your fans, right?
Facebook advertising surely does not have to break your online marketing budget nor should it be your sole focus of your online marketing strategy. Regardless, because of Facebook's reach with over 700 million users, it would be wise to have a presence on the most frequently used social media site of our time. It is never too late to begin your social media marketing endeavors. If anything, you can start today.
ReachCast, is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet marketing.
Does your company have a presence on Facebook? With these new research findings from Zoomerang, what are your thoughts now? Are you considering your social media footprint online?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
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