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The Evolution of the Internet

Last updated 7 years ago

You may remember when people called the Internet the “World Wide Web.”  Do you even remember when people started saying, “the Internet?”  Here are a few interesting facts about the evolution of the Internet:

  1. In 1996, there were 20 million Internet users.  As of this year, there are now 245 million.  That is a difference of 225 million users!
  2. The average web usage of a U.S. Internet user in 1996 was 30 minutes per month.  For 2011, it is 27 hours per month.  Talk about surfing online…
  3. Can you guess how fast a webpage loaded in 1996?  A whole 30 seconds.  How about for 2011?  6 seconds!

Check out the infographic below.

I hope this infographic helps you recognize there are so many people on the infamous Internet and it is rather perplexing that small to mid-size firms still do not advertise online let alone have a website.  Sure, not all 245 million Americans with Internet access live right by your business, but just taking a piece of that pie is revenue smashing.  There is an abundance of business to be had online, yet companies are unable to recognize digitization, or in other words, the shift from offline to online.  Your prospective customers are spending the majority of their time looking for your products and services, and that time is spent on the Internet.  Don’t you want to be there?

What do you think of the Internet’s transformation?  At this rate and speed, what do you see for the future of the Internet?  Does your business have an online presence?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

For your information, the infographic came from

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