Let's face it, we are all addicted. Addicted to the Internet whether it be searching for a local orthodontist on Google, surfing the Baltimore Sun for a Ravens recap or catching up with our friends on Facebook. It is a habit that most Americans have and one, which I would argue, is just part of who we are.
Ever gone on vacation and missed checking your email or having your Droid or iPhone at a moment's notice?
But for the business owner it offers a mountain of online advertising opportunities. A fortune can be made if you target the right consumer, on the right website at the right time. The day of print media has long sailed away. Even cats are online.
So, what do you do as a business owner to cut through the mess and create a profitable online marketing plan for your Baltimore or Washington DC business? You can do one of the following:
(1) Go into it blind and learn by wasting your hard earned money
(2) Research and become a quasi-expert THEN start your plan
(3) Outsource it to a firm that has already done the heavy lifting and knows your space
Regardless of which one you chose, you need to chose because every day, more and more consumers AND business owners are going to the money well which is the Internet. Your customers are there, so should you!
Are you marketing your business online? What has been your greatest success? Greatest failure? Have you used an outsourced marketing company? Managed it in-house?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.