Has someone ever asked you, “did you see that YouTube video?!” It is a common phrase in our digital culture today. But did you know that Google purchased YouTube back in 2006? If you did not, now you know. There has been debate though whether this purchase was a smart move on Google’s part or a waste of money.
For example, Mark Cuban, Dallas Mavericks owner, claims the YouTube acquisition “was a huge mistake back then and I still think it’s a huge mistake” (Wolford).
According to the latest stats, 1 in 4 Americans watch a YouTube video each day. YouTube definitely gets traffic from all over the world as well. YouTube is also the second largest search engine in the world behind their owners site, Google.com. Stats prove that video on a website creates longer time on site numbers which leads to more consumer engagement. All of these things are good for the business owner. So regardless of the profitability of YouTube, business owners should have all of their videos there for search engine purposes and to engage consumers looking for your products and services.
So what do you think? Did Google make a wise choice buying YouTube? What will happen to YouTube next?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
You can read Josh Wolford’s point of view at http://www.webpronews.com/youtube-still-a-huge-mistake-for-google-says-mark-cuban-2011-09