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Twitter Advertising Insights

Last updated 7 years ago

Has your company recently setup a Twitter account and now you are wondering where to begin with your so called Twitter advertising?  What does Twitter advertising consist of?  To date, the most popular Twitter advertising mechanism is Promoted Tweets.  So what are typical Twitter users like?  Here is some excellent insight from market research firm Lab42 so your Twitter advertising can start on the right path:

1)    The top reasons why people use Twitter:

  1. a.    Friends (72%)
  2. b.    Entertainment (64%)
  3. c.    Get news (62%)
  4. d.    Share news (57%)

2)    46% of U.S. Twitter users use the social media site to follow brands:

3)    Twitter users are generally open to Promoted Tweets, which means that brand awareness increases for your business:

With the successful launch of Facebook, Twitter stands to be another social media source to be reckoned with.  The benefit of Twitter is that it is much easier to build your followers (fans) compared to Facebook.  For example, if you follow a few of your loyal customers on Twitter, then their friends can then easily follow you, too.  Once you start sharing news about special offers, just watch your follower number grow.

Did you know these interesting facts about Twitter users previously?  What do you think?  How will you use these findings for your company’s Twitter account?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.




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