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Facebook Advertising Strategies

Last updated 7 years ago

Is your company starting to explore social media marketing?  How about Facebook advertising?  In today's blog post, I will cover essential Facebook advertising strategies to grow your fan base and acquire more customers.

First and foremost, who is your target market?  Are you looking to target younger consumers or older consumers, or both?  Here is some recent research you need to be aware of regarding Facebook advertising:

1) Women are more likely than men to click on a Facebook ad, however both men and women are almost equally likely to click "like" after they have clicked on an ad.

2) Older consumers are more likely to click on a Facebook ad (eMarketer).

3) Younger consumers are more likely to "like" a company's Facebook page:

For your information, these findings came from SocialCode, a full-service agency focused exclusively on Facebook.  For 10 months, the agency studied how Facebook users interacted with 50 of their clients’ ads.  They calculated the number of users who clicked on an individual ad and after, how many of those consumers "liked" the company's Facebook page.  Each ad in the study had an image, text, and a "like" button. 

This data offers great insight into how a business like yours can best reach local consumers.  If you want to target young female consumers between the ages of 18-30 years old for example, then it would be best to have an engaging ad (remember to incorporate a call to action, like 20% off your first appointment) and then have them click “like” to learn more about your service offerings once they land on your Facebook page.

To succeed in social media marketing, you HAVE to engage people, or else the buzz will be about your competitor instead of you.

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

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