When you think about your brand, what comes to mind? Now imagine if you asked that same question to potential customers. What would they say? When was the last time you thought about your brand's identity? Last month? Last year? Well, it is always a great idea to constantly build your brand. After all, with some much competition out there, how can you ensure your brand leaves an awesome impression? Here are some vital guidelines on how to build your brand’s identity:
1) Choose a consistent color scheme. For example, ReachLocal's color scheme is orange, black, and white. It is easy to read and orange sticks out. Your color scheme should match your business logo as well.
2) Like a consistent color scheme, you should use a consistent font scheme, too. Use fonts that are easy to read and can be used for all kinds of purposes.
3) Utilize custom design graphics. If you can afford a graphic designer, then go for it. For your business website, you should tailor your graphics to your target market. Using stock photography and clip art is not very appealing.
4) Your brand's personality should be revealed in your website's theme in terms of art. Again, consistency is key.
5) Know your tone and writing voice. Like a group college paper, your professor never liked reading four different voices or writing styles. She liked the writing to flow effortlessly. The same logic applies to the text on your website.
6) Have different versions of your corporate logo. I am not saying you should have 20 different versions of your logo, but it may be good to have a horizontal version and a vertical version, just in case you decide to do some online advertising ;)
Remember, your brand is EVERYTHING. It defines your business. Now the question remains, how do you want your company to be defined and remembered?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.