So who is the digital consumer? Is it you? Think about it. Which generation is always connected online? You may have guessed it: college students. And one of the key ways to reach them is through mobile advertising. Why? What makes mobile advertising important? Read on…
First and foremost, mobile advertising can consist of short message service (SMS, or in other words, text messaging) ads, web display ads, search ads, app display ads, rich media, video. See below.
According to Pew Internet & American Life Project, nearly 100% of college students owned a mobile phone in 2010. In another study in March 2011 by Wakefield Research and CourseSmart, almost 50% of American college students said they owned a smartphone. Yes, you read that correctly. Half of U.S. college students owned a smartphone in March 2011:
- 38% of students surveyed said they could not go more than 10 minutes without checking their digital device—about the time it takes to walk to class (eMarketer).
- By 2014, it is expected that half of Americans’ web browsing will be done on mobile devices (Swallow).
These findings suggest that young adults, particularly college students, are deeply dependent on their cell phones to function in their daily lives and this trend is not anticipated to change anytime soon. What does this mean for your business? It is time to start thinking about mobile advertising.
Has your company thought about mobile advertising? If so, how do you plan on executing it?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
For further insight on mobile advertising, check out these resources: