Attention social media marketers: Are you considering local advertising through Facebook but you do not know the targeting capabilities of the social media giant (aka Facebook)? The three targeting techniques include:
1) Location (the ability to target by zip code is brand new as of summer 2011)
2) Demographics (age and sex)
3) Interests (broad or specific)
See the image below. This is exactly the screen you will see when you plan your advertising campaign on Facebook.
For a local business, I highly recommend considering Facebook for your advertising needs. With these targeting techniques, local advertising through Facebook makes it easy to promote your company’s products/services.
Do you currently advertise your company through Facebook? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.