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Google Testing INFINITE Search

Last updated 7 years ago

Dare you ask what is next for Google?  Check it out:

The latest design concept keeps the top search box, navigation bar, and the left panel in place as the user scrolls through the search results page.

Could this design concept lead to infinite scrolling in web search results?  It appears that the well-known search engine is now testing this:

In the video, the link at the bottom states, “show more results.”  Once you click that box, an extra set of search results appear below the first set of results.

Will these changes be taking place in the near future?  It would not be a total surprise, considering Google is always looking for ways to improve the search experience for its users.  The company wants to make every user’s search experience faster (think Google Instant) and more relevant so Google remains the preferred search engine.  Another point: Google Image Search already has the infinite scroll feature, so why not expand to the search results page?  What does this mean for businesses?  If your site is ranked beyond the first page, then you may have a higher chance of receiving traffic.

Only time will tell the real story.

Do you think Google should implement the new design concepts?  Why or why not?  Do you think it would improve your search experience?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation.

Click here for Chris Crum’s commentary or click here for Barry Schwartz’s.


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