You may have noticed a lot of my blog posts link to Mashable.com articles. Mashable provides the latest news about digital culture, covering topics from social media to mobile marketing. Each year, the news firm hosts an award gala to highlight the best products and services in technology and the Internet. On September 22nd, 2011, the categories will be announced for the upcoming Mashable Awards. At that point, Mashable users will cast their votes for each category and then the official winners will be revealed in January 2012.
Something noteworthy: Last year at the Mashable Awards 2010, ReachLocal's ReachCast won for Best Social Media Service for Small Business. Now you may be wondering... what is ReachCast and why is it necessary for my business?
1) ReachCast is a combined service that focuses on social media marketing, reputation management, and search engine optimization (SEO) so your business is found all over the Internet and not just your website.
2) Do you typically ask new customers how they heard about your business? Most likely, they will mention the Internet. How can you ensure consumers find your business online? ReachCast. With ReachCast, we take the time and effort to setup your social profiles, online directories, and a custom webpage that posts fresh content so you can obtain more leads for your business. Not only do we create unique content for you, we also monitor your online reputation, whether a review is positive or negative. Think of ReachCast as your social media and public relations consultant without having to pay the annual salary. Pretty cool, huh?
Check out a local Maryland company's experience with ReachLocal and ReachCast, specifically:
Had you heard of Mashable before reading this blog post? Will you be participating in Mashable Awards 2011? Please share your thoughts below in a comment!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
The information from this blog post came from the following articles: