Well, after 4 months, Facebook’s initial attempt at the group buying craze with Facebook Deals is coming to an abrupt end. Earlier this month they also killed off their Google Places knockoff. One might think these failures will hurt Facebook but I argue they are getting back to what they do best; being different and owning the social media experience.
Too often, companies try to diversify too much and get away from their core. Facebook is known for being the largest social network in the world and with 750 million members, who can argue? They are known to advertisers for their Facebook Ads which are inexpensive and can yield enourmous branding. And to the public, they have become the place to network and keep up with your friends, family and colleagues without actually picking up a phone or seeing them in person.
I see too many business owners trying to be something they are not. Find your niche and OWN IT.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
To read the article that spurned this blog, visit http://www.theregister.co.uk/2011/08/28/facebook_dumps_deals/